Meta Ads case study · Interior design
Tribuz Interiors: 236 form leads at ₹121.56 each.
A look at interior-design lead generation through Meta Ads, with form leads and messaging conversations reported separately from the campaign dashboard.
- 236Form leads · Interior-Design-Lead-Ads-Campaign-New
- ₹121.56Cost per form lead · same form campaign
- 266Messaging conversations · WhatsApp lead campaign
- ₹67.49Cost per conversation · same WhatsApp campaign
Two routes to an interior-design enquiry.
The Tribuz Interiors account shows campaigns for form submissions and WhatsApp messaging, alongside awareness and landing-page traffic campaigns. The form campaign highlighted here recorded 236 leads on ₹28,687.25 in spend.
A separate WhatsApp lead campaign recorded 266 messaging conversations on ₹17,951.51 in spend, at ₹67.49 per conversation. These are different campaign objectives, so each is shown with its own result type and cost.
The dashboard date selector reads 30 June 2023 – 31 July 2026. This is the reporting window shown, rather than a stated duration for an individual campaign.
Campaign results, with the context.
| Campaign / result type | Results | Cost per result | Ad spend |
|---|---|---|---|
| Interior-Design-Lead-Ads-Campaign-New Form leads | 236 | ₹121.56 | ₹28,687.25 |
| Interior-Design-WhatsApp-Lead-Ads-Campaign Messaging conversations · 266-result row | 266 | ₹67.49 | ₹17,951.51 |
| Interior-Design-WhatsApp-Lead-Ads-Campaign… Messaging conversations · 114-result row | 114 | ₹63.84 | ₹7,277.57 |
| Tribuz New Leads campaign - Creative Form leads | 110 | ₹215.85 | ₹23,743.67 |
| Interior-Design-WhatsApp-Lead-Ads-Campaign… Messaging conversations · 97-result row | 97 | ₹39.42 | ₹3,824.16 |
| Tribuz-WhatsApp-Lead-Ads-Campaign Messaging conversations | 56 | ₹78.93 | ₹4,420.02 |
| Tribuz New Leads campaign Form leads | 2 | ₹702.90 | ₹1,405.80 |
| Interior-Design-Lead-Ads-Campaign-03 Form leads | 1 | ₹463.74 | ₹463.74 |
Some campaign names are truncated in the dashboard. The two screenshots overlap on the 114-conversation and 110-form-lead rows; each appears once in this table. Costs are the values displayed by Meta Ads Manager.
Both screenshots. The full picture.
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