Paid Acquisition
Meta, TikTok, and Google campaigns built to find new customers profitably.
- Meta & TikTok advertising
- Google Shopping & Search
- Creative testing at volume
Selling direct means you own the brand, the data, and the customer relationship — but also all the acquisition and retention work a marketplace would normally do for you. Pepper Serv builds the SEO, paid, and retention systems that make going direct actually pay off.
No built-in traffic, no marketplace trust badge, no algorithm sending you buyers. As a D2C marketing agency, we build the full stack a direct brand actually needs — acquisition that doesn't rely on rented platforms, brand SEO that builds trust before checkout, and retention that turns a first order into a repeat customer.

Acquisition, trust, and retention — working together, not as separate line items.
Meta, TikTok, and Google campaigns built to find new customers profitably.
Winning the "is [brand] legit" and review searches that happen before checkout.
Email, SMS, and loyalty systems that make the second order cheaper than the first.
Content built to be shared, screenshotted, and repurposed by creators.
Fast, mobile-first sites with a checkout that doesn't lose people at the last step.
Attribution that connects spend to repeat purchases, not just a first sale.
The same loop as every engagement — tuned to what actually builds a direct brand.
Current acquisition cost, retention rate, and where competitors are winning trust searches.
A prioritized plan tied to profitable acquisition and lifetime value, not just first-order sales.
Paid, SEO, and retention flows — shipped and tested, not just recommended.
Real LTV and repeat-purchase rate tracked — not just first-sale ROAS.
We build acquisition and retention around channels you actually own — email, SMS, your site — not just rented ad platforms.
A profitable first order means nothing if the customer never comes back. We optimize for the full relationship.
Paid, SEO, and retention work together toward the same customer, instead of running as disconnected experiments.
We build repeatable acquisition and retention systems, not a one-off campaign that stops working the moment it launches.
D2C brands sell through their own site rather than a marketplace or retailer, which means they own all the acquisition and trust-building work themselves. We build specifically for that — brand SEO, owned-channel retention, and checkout experience — rather than assuming a marketplace is doing part of the job.
Yes. For D2C brands, owned channels like email and SMS are often the highest-margin way to drive repeat purchases, so we build and manage those flows alongside acquisition.
Yes. Many D2C brands run both channels. We can build your direct-site strategy while keeping marketplace presence in mind, so the two don't compete against each other.
We track cohort-based retention and lifetime value alongside first-purchase ROAS, so you can see whether acquisition spend is actually paying off over time, not just on day one.
Three months. Retention systems and SEO both need a real window to show movement — shorter than that and you're paying for the learning phase without seeing the payoff.
Usually replies within 24 hours. No spam, no seven-step drip sequence.