Campaign Strategy & Setup
Objectives, budgets and account structure built around the result you want.
- Campaign & ad set structure
- Meta Business Suite & ad account setup
- Budget planning
Meta Ads services,
built for real leads.
Pepper Serv plans, builds and manages Facebook and Instagram ads that bring in form leads, messages and sales at a cost per result that works for your margins. Strategy, creative, audiences and tracking sit with one team.
A Facebook ads agency that optimises for cost per lead, not likes.
Boosting a post is easy. Getting qualified leads and sales from Facebook and Instagram at a cost that pays back is not. As a Meta ads agency, we build every campaign around the result you pay for, whether that is a form lead, a WhatsApp or Messenger conversation, or a purchase, then test creative and audiences until the cost per result comes down.
What our Meta Ads services include.
Strategy, creative and tracking, run as one system, not separate line items.
Lead Generation Ads
Instant forms, message ads and landing pages that bring in qualified enquiries.
- Instant form lead ads
- WhatsApp, Messenger & Instagram message ads
- Higher-intent form design
Creative & Testing
Scroll-stopping static, carousel and video ads, tested at volume.
- Static, carousel & Reels ads
- Hook & format testing
- Creative refresh plans
Audience Targeting
Reaching the right people as Meta's targeting keeps changing.
- Custom & lookalike audiences
- Advantage+ audience testing
- Retargeting
Sales & Catalogue Campaigns
Campaigns that sell, for D2C brands and online stores.
- Catalogue (dynamic product) ads
- Sales campaigns
- Cart & browse retargeting
Tracking & Reporting
Results you can trust before you scale spend.
- Meta Pixel & Conversions API
- CRM lead tracking
- Cost-per-result reporting
How our Meta Ads management works.
The same loop as every engagement, tuned for paid social.
01
Audit
Your ad account, Pixel and Conversions API setup, past creative and today's cost per result.
02
Strategy
The objective, offer, audiences and budget for each campaign, tied to a target cost per lead or sale.
03
Execute
Campaigns, creative and lead forms, launched and tested, not just recommended.
04
Track
Leads and sales tracked back to the ad that drove them, with budget moved to what works.
From Meta Ads Manager
Meta Ads results, with the figures in view.
Selected lead-generation campaigns, shown as reported in Meta Ads Manager.
Tribuz Interiors
236 form leadsThe Interior-Design-Lead-Ads-Campaign-New campaign, with ₹28,687.25 in ad spend.
Read the case study →
Paryan Alliance
76 form leadsThe MP Fullpage campaign, with ₹3,912.45 in ad spend.
Hoopoe Modular Furniture
122 form leadsThe Hoopoe Interior Leads campaign, with ₹36,310.08 in ad spend.
Selected campaign results from Meta Ads Manager. The screenshots show a reporting range of 30 June 2023 – 31 July 2026; each result and cost above belongs to the named campaign.
Why choose Pepper Serv as your Meta ads agency?
01
Cost per Result First
We judge campaigns by cost per lead or sale, not reach, likes or clicks.
02
Creative-Led Testing
Hooks, formats and offers are tested constantly, because on Meta the ad itself does much of the targeting.
03
Connected to Search
Meta Ads run alongside your Google Ads, SEO and landing pages, with shared goals and reporting.
04
Transparent Reporting
You see spend, results and cost per result for every campaign, straight from Ads Manager.
Meta Ads services FAQs.
Campaign strategy and setup, Meta Pixel and Conversions API tracking, ad creative, audience testing, lead and sales campaigns, and reporting on cost per result.
Yes. Both run from the same Meta Ads Manager account, and we choose placements based on where your results come from.
It depends on your category, the value of a lead or sale and your goals. We suggest a realistic test budget during the audit rather than a number that doesn't fit your business.
Lead ads can start bringing in enquiries soon after launch. The first few weeks are a testing phase while we find the creative and audiences that bring the cost per lead down.
Three months. Paid social needs a real testing window to find what converts; shorter than that and you pay for the learning phase without seeing the payoff.
A Meta ads agency for Facebook and Instagram advertising.
Pepper Serv offers Meta Ads services and Facebook ads services for brands that want paid social to pay back. As a Facebook advertising agency and Instagram ads agency, we manage strategy, creative, audiences, lead forms and tracking, and report the cost per result for every campaign.
Comparing a Meta ads expert, a Facebook ads expert or a full Facebook marketing agency? Our Meta Ads management works alongside our Google Ads services and social media marketing, so paid search, paid social and organic content work toward the same numbers.
Ready for Meta Ads
that bring real leads?
Schedule a call
Usually replies within 24 hours. No spam, no seven-step drip sequence.