Case study · Quick-commerce ads · May – Jul 2026
Swiggy Instamart Ads case study: ₹1.52 crore in sales.
Three months of Instamart ads in the kitchen and dining category, reported straight from the Swiggy Instamart ads dashboard.
- ₹5.74 lakhBudget spent, 1 May – 30 July 2026
- ₹1.52 croreSales from Instamart ads
- 26.55ROI, against a category benchmark of 8.55
- 6.75%Click-through rate, against a 3.52% benchmark
About the campaign
Our team ran Swiggy Instamart ads for a brand in the kitchen and dining category. Between 1 May and 30 July 2026 the campaigns spent ₹5,73,896 and generated ₹1,52,37,018 in sales.
The conversion rate (6.04%) sat below the category benchmark of 10.22%, but a click-through rate nearly twice the benchmark meant return on spend finished at more than three times the category benchmark.
Instamart ads results
| Metric | Result | Category benchmark |
|---|---|---|
| Budget spent | ₹5,73,896 | — |
| Impressions | 9,03,401 | — |
| Clicks | 60,947 | — |
| Click-through rate | 6.75% | 3.52% |
| Conversion rate | 6.04% | 10.22% |
| Sales | ₹1,52,37,018 | — |
| ROI | 26.55 | 8.55 |
Services behind these results
Figures are as reported in the platforms shown. Results are from projects our team has delivered.
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