Author profile

Tushar Saluja.

Founder, Pepper Serv

Tushar founded Pepper Serv in 2020 to give growing brands one partner for search, paid ads and websites, with human direction and AI supporting the work.

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Tushar Saluja, founder of Pepper Serv

The person behind Pepper Serv

About Tushar Saluja.

Tushar Saluja is the founder of Pepper Serv, an AI-first growth and digital marketing agency helping D2C, SaaS and EdTech brands through SEO, paid advertising and conversion-focused websites.

Founded in 2020, Pepper Serv brings these channels together with human strategists guiding the work and AI supporting research, production and repetitive tasks.

“Our vision is to build an AI-first growth partner that combines intelligent automation, data-driven decision-making, and human creativity to help brands scale sustainably.”

Tushar Saluja · Founder, Pepper Serv

Topics at Pepper Serv

Written by Tushar Saluja

Articles by Tushar.

Practical perspectives on GEO, ad creatives and performance marketing from the founder of Pepper Serv.

What is GEO? 5 steps to get cited in ChatGPT, marketer beside a ChatGPT answer citing a brand

31 October 2026 · 7 min read · Tushar Saluja

What Is GEO? 5 Steps to Get Cited in ChatGPT

What is GEO? Learn how generative engine optimization works and follow 5 steps to get your brand cited in ChatGPT, Google AI Overviews and Perplexity.

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9 Rules for Ad Creatives That Every Marketer Needs to Know, Pepper Serv blog cover

30 April 2026 · 8 min read · Tushar Saluja

9 Rules for Ad Creatives That Every Marketer Needs to Know

Learn 9 proven ad creative rules to stop scrolls, boost engagement, and increase ROI on Meta, Instagram, and social ads.

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